Jonathan is President APAC of Landor & Fitch – the world’s leading brand consultancy. Prior to that, Jonathan was the President of Greater China at Landor & FITCH. In 2009, Jonathan established what is now FITCH HK (then StartJG), having previously set up StartJG operations in Dubai and Moscow. In 2016, WPP acquired a majority stake resulting in the business becoming part of the FITCH network and then the larger Landor & FITCH group. Over the past decade, Jonathan has built a world class team delivering innovative work for clients including Swire, Nord Anglia Education, Hasbro, Chow Tai Fook and Bulgari. The team have also been responsible for the creation of significant brands including automotive disruptor Lynk&Co, Now Health and Dream Cruises. A particular highlight for Jonathan is MXP, the multi-award-winning proprietary experience technology platform that connects all digital touchpoints to drive a superior experience in major destinations such as Dubai Airport, Pacific Place and K11 Musea.
Giving back is important to Jonathan. On a pro-bono basis, Jonathan is also a Director of the Cricket Hong Kong, Chairman of the Marketing & Communications Committee of the British Chamber of Commerce in Hong Kong and an advisor to various businesses including meditation brand BIRD and now B-Project.
For Jonathan, just sitting quietly for twenty minutes with a cup of coffee and processing his thoughts is the most valuable part of his day.