JAMES

Head of Creative

About…

James is the founder of the boutique brand agency, Brilliant Path and has worked with a wide range of both global brands and start-ups. Prior to this, he co-founded controversial T-shirt label Commercial Underground, in 2001. With mainstream media coverage and celebrity endorsements, Commercial Underground clothing was stocked in over 60 exclusive stores across the UK and Europe and attracted a cult following.

James’s moment…

Getting undistracted time with his kids, which has been a priority from the day they were born – no matter how busy he is.